The document provides an overview of search engine optimization (SEO) including its history from the 1990s to present day. It discusses early SEO techniques like descriptive file names, page titles, and meta descriptions. It then covers how SEO evolved with the introduction of keywords, keyword density, and off-page factors. The document also provides examples of on-page and off-page optimization techniques and concludes with two case studies showing how SEO strategies helped websites and businesses.
Content Strategy Triage: Who lives? Who dies? Who do you fight to save?Scriptorium Publishing
First delivered at LavaCon 2015 in New Orleans. Sarah O'Keefe discusses how to use triage principles to prioritize content strategy efforts. This is the 20-minute keynote version.
Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018Christoph C. Cemper
For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU. Learn what’s working and what’s not working in links for SEO in 2018 and beyond. Learn why Link Audits and the Disavow file is still so important, especially in gaming and what kind of links work and where and how you’d better be careful.
Key areas covered in this session:
Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links?
Social Indexing and Ranking, by Eric Enge at SMX Advanced Seattle 5/30/2013Eric Enge
See the presentation that Matt Cutts debated in his SMX Advanced keynote! Impact of Google+ and Facebook on SEO. Eric is following up with Matt on the conclusions.
Before you Blog: Everything your WordPress Business Website is Missing - Trav...Travis Pflanz
PRESENTED AT: WordCamp Kansas City 2018 on Saturday, April 14, 2018
Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top.
They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets.
Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business.
This session covers all the things that are commonly (and some uncommon things) missing from most business websites.
----------------
Session video to come.
Content Strategy Triage: Who lives? Who dies? Who do you fight to save?Scriptorium Publishing
First delivered at LavaCon 2015 in New Orleans. Sarah O'Keefe discusses how to use triage principles to prioritize content strategy efforts. This is the 20-minute keynote version.
Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018Christoph C. Cemper
For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU. Learn what’s working and what’s not working in links for SEO in 2018 and beyond. Learn why Link Audits and the Disavow file is still so important, especially in gaming and what kind of links work and where and how you’d better be careful.
Key areas covered in this session:
Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links?
Social Indexing and Ranking, by Eric Enge at SMX Advanced Seattle 5/30/2013Eric Enge
See the presentation that Matt Cutts debated in his SMX Advanced keynote! Impact of Google+ and Facebook on SEO. Eric is following up with Matt on the conclusions.
Before you Blog: Everything your WordPress Business Website is Missing - Trav...Travis Pflanz
PRESENTED AT: WordCamp Kansas City 2018 on Saturday, April 14, 2018
Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top.
They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets.
Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business.
This session covers all the things that are commonly (and some uncommon things) missing from most business websites.
----------------
Session video to come.
Catalyze Webcast - Five Myths Of RIA With Laurie Gray - 031808Tom Humbarger
What are Rich Internet Applications or RIAs? Are they the panacea for everything that ails us? User Experience expert Laurie Gray from OneSpring will discuss some of the most common attitudes toward RIA’s and address the 5 biggest myths surrounding this exciting technology. This presentation was used in the March 18, 2008 Catalyze Community Webcast.
5 Ways to Contribute to WordPress (If You're Not a Developer)Adam W. Warner
WordPress would be nothing if it weren’t for the thousands of people contributing to the project, but what if you’re not a developer or designer and still want to be involved?
Adam was faced with these very questions and quickly learned that it’s much easier to contribute than he previously thought. In this session, Adam shares the top five ways in which non-developers can contribute to WordPress—from participating in the WordPress community through support forums, to reviewing documentation and even understanding patches in Core. Adam also shares bonus ways to contribute for those wanting to completely immerse themselves in the WordPress community. Session attendees will learn new ways to get involved and gain a greater understanding of how their participation makes a difference to millions of users worldwide.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
2014 State of Search Marketing Charlotte NC - Search ExchangeSearch Engine Land
2014 State of Search - Presentation by Elisabeth Osmeloski @ElisabethOs at #SearchEX SearchExchange Conference in Charlotte, North Carolina July 29, 2014.
Some images from Shutterstock, used under license.
Catalyze Webcast - Five Myths Of RIA With Laurie Gray - 031808Tom Humbarger
What are Rich Internet Applications or RIAs? Are they the panacea for everything that ails us? User Experience expert Laurie Gray from OneSpring will discuss some of the most common attitudes toward RIA’s and address the 5 biggest myths surrounding this exciting technology. This presentation was used in the March 18, 2008 Catalyze Community Webcast.
5 Ways to Contribute to WordPress (If You're Not a Developer)Adam W. Warner
WordPress would be nothing if it weren’t for the thousands of people contributing to the project, but what if you’re not a developer or designer and still want to be involved?
Adam was faced with these very questions and quickly learned that it’s much easier to contribute than he previously thought. In this session, Adam shares the top five ways in which non-developers can contribute to WordPress—from participating in the WordPress community through support forums, to reviewing documentation and even understanding patches in Core. Adam also shares bonus ways to contribute for those wanting to completely immerse themselves in the WordPress community. Session attendees will learn new ways to get involved and gain a greater understanding of how their participation makes a difference to millions of users worldwide.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
2014 State of Search Marketing Charlotte NC - Search ExchangeSearch Engine Land
2014 State of Search - Presentation by Elisabeth Osmeloski @ElisabethOs at #SearchEX SearchExchange Conference in Charlotte, North Carolina July 29, 2014.
Some images from Shutterstock, used under license.
Dave Goebel of the Goebel and Jon Inama of Pilot Fish, discuss the basics of Search Engine Optimization at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Surprising facts about google and 2017 seoMeena Bisht
Google, a search engine launched in 1997 by two Stanford students: Larry Page and Sergy Brin. For two years, these students had worked on an advanced method for finding information on the Internet. Since the creation of Google, the company is already worth $ 400 billion! This makes Google one of the most valuable brands in the world.
Consumers are blogging, posting, digging and searching at unprecedented rates. The next wave of an internet explosion is upon us. What does it mean for affiliates? What can we learn from these new webtrends that we can apply for business?
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